This article shows you how to change the text format and background image of your web store.


In this article:

a. Introduction

1.0 To change Body text

2.0 To change Heading text

3.0 To change background image

i. Introduction 

Your choice of font type and size is vital in the world of e-commerce, because the written text is the primary communication between a merchant and a potential consumer. In one interesting example, cited in a 2002 paper in The Journal of Consumer Psychology, researchers found the choice of font affected readers’ ability to remember advertising copy and the claims it made. You need to be aware of this extra boost so that customers will remember your product and brand!

While the background is just one component of your e-commerce website, the color (or images) you choose matter: One KISSmetrics report shows that 93% of consumers place color and appearance above other factors when making a buying decision. Another 85% state color as the primary factor in their decision to buy a product.


Cited from:

https://www.salehoo.com/blog/why-good-typography-is-essential-for-e-commerce-success

https://www.clippingpathindia.com/blog/2018/02/07/color-background-ecommerce-site/



1.0 To change Body text

( e.g top bar content, main menu, quick links, footers, product description, etc. )


1. Admin Panel > Themes > Customize > General.

2. Under Body text, select your preferred font, size and color > click 'OK'.


3. Wait for the preview to refresh > click 'Save'.

4. Done


2.0 To change Heading text

( e.g. product name, 'Quick Links', 'Follow Us', etc. )

1. Admin Panel  > Themes > Customize > General.


2. Under Heading text, select your preferred font, bold, size and color > click 'OK'.


3. Wait for the preview to refresh > click 'Save'.


4. Done


3.0 To change background image

1. Admin Panel > Themes > Customize > General.


2. Under Background, hover over the existing background image > click on it.


3. Click on 'Upload image' > select your preferred background image > click 'Confirm'.

Recommended background image resolution: 1063 x 1890px


4. Wait for the preview to refresh > click 'Save'.


5. Done