Change Text Format & Background Image : Exabytes Group

This article shows you how to change the text format and background image of your web store.

In this article:

a. Introduction

1.0 To change Body text

2.0 To change Heading text

3.0 To change background image

i. Introduction

Your choice of font type and size is vital in the world of e-commerce, because the written text is the primary communication between a merchant and a potential consumer. In one interesting example, cited in a 2002 paper in The Journal of Consumer Psychology, researchers found the choice of font affected readers’ ability to remember advertising copy and the claims it made. You need to be aware of this extra boost so that customers will remember your product and brand!

While the background is just one component of your e-commerce website, the color (or images) you choose matter: One KISSmetrics report shows that 93% of consumers place color and appearance above other factors when making a buying decision. Another 85% state color as the primary factor in their decision to buy a product.

Cited from:

https://www.salehoo.com/blog/why-good-typography-is-essential-for-e-commerce-success

https://www.clippingpathindia.com/blog/2018/02/07/color-background-ecommerce-site/